[ web app ]
AI content automation for Threads (Meta). Crawls a blog, drafts posts across six angles, and lets users edit, approve, and schedule via a visual calendar — human-in-the-loop, no auto-publishing.
[ project ]
[ 01 — challenge ]
Teams already have the material for social posts — it is sitting in their blog. What they do not have is the hour a day it takes to turn each article into something worth posting, again and again, in a voice that stays theirs.
Full automation was off the table. Anything that publishes on its own eventually publishes something embarrassing, so the product had to keep a person in the loop without handing the work back to them.
[ process ]
01.
Research
Where drafting stalls, and which angles repeat
02.
Design
A calendar as the main surface, drafting beside it
03.
Development
Next.js app over a Spring Boot service and job queue
04.
Launch
Onboarding, analytics, and the first accounts
[ 02 — solution ]
The service crawls a blog, drafts posts across six distinct angles, and drops them into a visual calendar. Nothing goes out on its own — every draft is edited, approved and scheduled by a person, so the automation covers the slow part while the account keeps its voice.
[ 03 — stack ]
[ 04 — result ]
Thready turns a blog into a filled Threads calendar in one pass, with editing and approval kept in human hands. Six angles come out of a single article, so a week of posts starts from what the team has already written.