[ landing page ]
An author course landing page for Valeria Vari — an industrial and furniture designer with 12 years of international experience. The site promotes her CMF Design course (Color, Material, Finish) covering furniture design, morphology, and surface design. Includes course info, instructor bio, curriculum, and a signup form.
[ project ]
[ 01 — challenge ]
An author course sells on two things at once: the subject and the person teaching it. CMF — colour, material, finish — is specialist enough that the page had to explain the discipline before it could sell the curriculum.
The page is also a portfolio piece in its own right. A course about surface and material cannot be presented on a template.
[ process ]
01.
Research
The curriculum, and what a prospective student needs first
02.
Design
Typography and surface treatment that speak for the subject
03.
Development
Next.js landing, statically generated
04.
Launch
Form routing, analytics, opening of the intake
[ 02 — solution ]
One page moving from the discipline to the curriculum to the instructor: what CMF covers, how the modules on furniture design, morphology and surface design build on each other, twelve years of international practice behind them, and a signup form at the end of the argument.
[ 03 — stack ]
[ 04 — result ]
The course has a page that carries its instructor's own standard for material and surface, and takes a prospective student from an unfamiliar term to a signup in one scroll.